Springboks: Yormark reveals what makes the Boks so great
Michael Yormark says he has never encountered anything like the connection between South Africa and the Springboks.
President of Roc Nation Sports International Michael Yormark has been floored by the relationship between the Springboks and the people of South Africa.
Yormark has seen it all in sports representation but was struck by this unique bond while out and about with client Cheslin Kolbe.
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WHAT MAKES THE SPRINGBOKS SO GREAT
That a sporting victory could mean so much to so many stunned him.
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“It is just amazing to see the impact of what this World Cup has meant to South Africa,” Yormark told Rugby365com.
“We are at Cheslin’s school and to see the inspiration and the hope and the motivation that he has created for all these students is incredible. That is what this victory means.
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“I always tell people around the world that the Springboks play with a purpose that no one else does and I am experiencing that first-hand right now and it is amazing.”
Yormark believes that this connection gives the Springboks a purpose that other international teams simply don’t have.
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“I don’t think most other nations and their rugby teams play with the same type of purpose that the Springboks do and I think that is their secret sauce,” Yormarck explained.
“When you are playing for 60 million people and you trying to inspire, motivate and create hope for a nation it elevates you to another level.
“I don’t think we see that with other teams around the world.”
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TRANSCENDING SOUTH AFRICA
The American feels that the message of the Springboks transcends the borders of our country.
“As it relates to the Springboks and how they may be inspiring around the world, I think there is a great opportunity there and I think the Springboks need to take this story and they need to bring it around the world to inspire and motivate.
“Very similar to the way we’ve tried to tell Siya’s and Cheslin’s story outside of South Africa, beyond your borders,” he added.
“It’s a great opportunity if you think about where the world is today.
“We came out of Covid, there is a war in Ukraine, there is a war in the Middle East. How do we collectively find ways to inspire, motivate and create hope?
“The Springboks have the opportunity to do that right now.”