Liverpool announce record commercial revenue

Liverpool FC has filed its annual financial accounts for the 2022-23 season reporting record commercial revenues.

Commercial revenues rose by £25 million during the reporting period for the fiscal year ending May 31, 2023, making them the club’s largest revenue source among its three primary income streams.

LIVERPOOL ANNOUNCE RECORD COMMERCIAL REVENUES

The rise in commercial revenue has balanced the decline in both media and matchday revenue, resulting in overall revenue of £594 million, which is the same as the previous year.

Andy Hughes, LFC’s managing director, said: “Operating this great club in a financially sustainable manner and in accordance with football’s governing principles has been our priority since FSG acquired Liverpool FC in 2010.

The commercial success was attributed to a considerable increase in partnerships and a highly successful pre-season tour that included games in Thailand and Singapore.

LFC’s retail operations also experienced a record-breaking year in terms of income, with seven new locations opening around Asia and more than 350,000 downloads of the new LFC Store app, the first of its type in football.

It was also a record year for foot traffic across all of the club’s global LFC outlets, with 2.5 million visitors, including more than 10,000 on matchdays at Anfield.

ANFIELD AIMS FOR SUSTAINABILITY

“Despite the significant growing costs of football, the success of our commercial operations demonstrates the strength of our underlying financial position so we can continue to operate sustainably while competing at the highest levels of football,” Andy Hughes, LFC’s managing director said.

“We’re really excited to see the completion of the new Anfield Road Stand in the coming months. Having a record league attendance this year demonstrates just how far we’ve come since starting the significant capital investment to redevelop Anfield 10 years ago. Matchday revenue is a hugely important part of our overall financial sustainability model. Having the ability to grow our controllable income streams is a crucial part of our long-term plans, which enables us to continue reinvesting both on and off the pitch to support both our men’s and women’s teams’ ambitions.

“While these financial results are a moment in time on our journey, what remains constant is the growing global appeal of the club and, thanks to our amazing support, LFC continues to be the most-globally-followed club in the Premier League. We look forward to the remainder of this season with our men’s and women’s teams finishing as strongly as possible with continuing success.”

Summary of the financial period:

• Media revenue fell by £19m to £242m
• Matchday revenue fell by £7m to £80m
• Commercial revenue rose by £25m to £272m
• Administrative costs rose by £17m to £562m
• Overall revenue remained static at £594m
• Loss before tax was £9m