2024 Olympics: Toyota SA announces collaboration with four sporting heroes

As the countdown to the 2024 Paris Olympics and Paralympic Games intensifies, Toyota South Africa Motors (TSAM) has announced its collaboration with four exceptional South African sporting heroes.

Paralympians Puseletso Mabote and Louzanne Coetzee, along with promising swimmer Pieter Coetze and dynamic mountain biker Matt Beers, are set to inspire the world – and Toyota is committed to supporting their journey towards excellence.

Furthermore, Toyota has reaffirmed its commitment to the spirit of sportsmanship and the celebration of human potential through its Global Team Toyota Athletes Programme.

At the heart of Toyota’s corporate philosophy lies a profound belief in the power of sport to inspire, unite and transcend boundaries.

The Global Team Toyota Athletes Programme is a testament to this commitment, aiming to support and uplift athletes in their quest for excellence on the grand stage of the 2024 Paris Olympics and Paralympic Games.

TSAM is proud to partner with Puseletso Mabote, Louzanne Coetzee, Pieter Coetze and Matt Beers as the South African quartet to join the mother company’s Global Team Toyota Athletes Programme.

SASAPD GAMES

Para athletes Puseletso Mabote and Louzanne Coetzee are set to showcase their exceptional talents and spirit at the upcoming Toyota South African Sport Association for the Physically Disabled in Bloemfontein this month. 

The event, renowned for its celebration of determination and excellence in para sports, will witness the dynamic duo bring their unparalleled skills to the forefront.

As ambassadors of perseverance and achievement, Mabote and Coetzee epitomise the values of dedication and resilience.

Their participation not only amplifies the spirit of inclusivity within sports, but also inspires individuals worldwide to overcome barriers and reach for their dreams. 

GLOBAL TEAM TOYOTA ATHLETES

Global Team Toyota Athletes consist of sportsmen and sportswomen who have been selected from various countries because they share Toyota’s philosophies and values, such as challenge, continuous improvement, sincerity, teamwork, humility, gratitude, accountability and honesty.

The athletes ignite the “Start Your Impossible” philosophy whenever they compete in their respective sports.

The Global Team Toyota Athletes Programme builds upon Toyota’s legacy of supporting various local sporting codes as well as the Olympic and Paralympic Games.

By fostering a global community of athletes, Toyota seeks to create an environment where athletes can share experiences, learn from one another, and inspire the world with their achievements.

“We believe in the unifying power of sport to create a better society,” says Glenn Crompton: Vice President of Sales and Marketing at TSAM.

“Through the Global Team Toyota Athletes Programme, we aim to champion the values of determination, perseverance, and excellence that athletes bring to the world stage,” he adds.

A TAPESTRY OF INSPIRATION: SOUTH AFRICAN SPORTING PRODIGIES

Each athlete brings a unique and inspiring story to the tapestry of South African sport.

Puseletso Mabote, a decorated Paralympian (athletics T63 100m, 200m and long jump), has overcome challenges with grace and determination, serving as an inspiration to many.

Louzanne Coetzee (athletics T11 and F11 marathon), with her unwavering spirit, has carved a path of success as a Paralympic middle-distance runner, showcasing the true essence of resilience.

Pieter Coetze (100m and 200m backstroke), an emerging swimmer, embodies the potential of the next generation of South African athletes.

His dedication and passion for the sport have positioned him as a rising star in the competitive world of swimming.

Meanwhile, Matt Beers (MTB gravel mountain biker), who is a force to be reckoned with on the mountain biking scene, brings adrenaline-fueled excitement and an indomitable spirit to his craft.

For the three Olympic and Paralympic athletes planning to partake at this year’s Olympic Games, the road to Paris 2024 is not just about competition; it’s a journey that transcends limits and redefines what is possible.

Toyota is committed to walking alongside these athletes, providing the support they need to chase their dreams and leave an indelible mark on the world.

While Matt Beers will not be taking part in the Paris 2024 Olympic and Paralympic Games, TSAM recognises his exceptional talent and determination.

START YOUR IMPOSSIBLE: EMPOWERING DREAMS, INSPIRING CHANGE

Aligned with Toyota’s “Start Your Impossible” campaign, the Global Team Toyota Athletes Programme embodies the idea that when people are free to move, anything is possible.

By supporting athletes worldwide, Toyota strives to break down barriers, challenge the status quo, and empower individuals to overcome obstacles.

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