Cape Town partners with Norse Atlantic Airways for new campaign
The City of Cape Town has teamed up with Norse Atlantic Airways to promote the Mother City as a top destination for UK travellers.
‘Choose Cape Town’ campaign to cover Londons’ black cabs
The City of Cape Town recently revealed a new partnership with Norse Atlantic Airways on a campaign to promote the airlines’ new London-Cape Town flights which begins next month.
Alderman James Vos, the Mayoral Committee Member for Economic Growth, announced that as part of the partnership, the City’s ‘Choose Cape Town’ marketing material will soon hit the streets of London where it will cover 40 of the city’s famous black cabs for the month of November.
“Imagine this: You’re in one of the busiest cities in the world, and a sleek black cab wrapped in Cape Town’s vibrant imagery passes by, encouraging you to book your next adventure. It’s a visual reminder of the unmatched experiences Cape Town offers, from ocean safaris to urban culture and investment opportunities.” Vos said in a statement.
Once passengers hop into the cab, they will see further branding inside with a QR code that will take them directly to a booking platform to secure a Norse Atlantic Airways flight to Cape Town. To make it even more enticing, Norse is working on a special offer for flights booked through the code. Details for this will be confirmed by the airline. This makes it the first campaign where we actually have a direct conversion mechanism attached via the Norse flights,” Vos added.
New Norse Atlantic Airways London-Cape Town flights
The new flights from Norse Atlantic Airways will soon begin on 28 October, with three flights a week –Monday, Wednesday, and Saturday – departing from Gatwick Airport.
“We are thrilled to introduce our new route between London and Cape Town. By breaking the duopoly on this route, we are not only expanding travel options for consumers but also driving down costs and putting the customer back in the pilot’s seat,” Bjorn Tore Larsen, CEO and Founder of Norse Atlantic Airways said as per TimeOut.
“At Norse Atlantic Airways, we believe that everyone deserves the opportunity to experience the wonders of the world and our new route to Cape Town will allow many more people to visit this amazing destination.” Larsen added.
Bård Nordhagen, Chief Commercial Officer Norse Atlantic Airways also said that they were since launching ticket sales for the new route, it had quickly become one of their most popular destinations.
How much will tickets be?
The cost of tickets is reportedly the cheapest in the market, compared with competitors, with a round trip in Economy class costing around R11 000, excluding a few dates during the peak December period.
Economy class offers a meal service and luggage allowance.
If you choose to upgrade to Norse’s Premium offering, you’re looking to spend around R21 000 for a return trip.