Cremora finds a new home as Nestlé hands brand over to Lactalis SA
Cremora enters a new era as Nestlé sells the beloved coffee creamer to Lactalis SA. With a smooth transition promised…
South Africa’s beloved coffee creamer, Cremora, is entering a new chapter as it transitions to a new owner.
Nestlé’s decision to sell the brand to Lactalis South Africa has been approved by the Competition Commission, Business Tech reports, ensuring the popular product remains available to consumers without disruption.
Lactalis SA expands its local footprint with Cremora
Lactalis SA, a company already home to well-known South African brands such as President, Parmalat, Melrose, and Steri Stumpie, is now adding Cremora to its portfolio. The company, which was founded in 1933 by André Besnier in Laval, France, sees this acquisition as a strategic move to broaden its product range to cater to local consumer preferences.
General Manager of Lactalis SA, Herman Janse van Rensburg, emphasized that the brand’s transition will be smooth and beneficial for all stakeholders involved.
“We will continue to build on Cremora’s rich heritage together as we integrate the business into Lactalis SA to ensure seamless continuity for employees, suppliers, distributors, and consumers,” van Rensburg stated, as per Business Tech.
He further highlighted that Cremora’s long-term success would be driven by Lactalis’s legacy and the experience of existing Cremora employees, ensuring that the product remains a staple in South African households.
Lay’s brings back a fan-favorite flavor
Meanwhile, in other news about beloved brands, South Africans are celebrating the return of Lay’s Sour Cream and Onion chips. The flavor officially made its comeback on 3 March, following a flood of social media campaigns and petitions from consumers eager to see it return.
As reported by Cape Town Etc, a Change Organisation-led campaign helped bring back the fan-favorite flavor, prompting PepsiCo South Africa to officially announce its return.
“We all love a good comeback – especially when it’s legendary!” the company said, as per Cape Town Etc.
Additionally, PepsiCo revealed that the Argentinian creamy pepper steak flavor had also returned, much to the delight of chip lovers nationwide.