‘Choose Cape Town’: A new tourism campaign for the Mother City
A new tourism campaign from the City of Cape Town has been launched to help promote tourism over the upcoming season.
‘Choose Cape Town’ hits Cape Town International Airport
With Tourism Month and the upcoming visitor season almost at our doorsteps, the City of Cape Town’s Mayoral Committee Member for Economic Growth, Alderman James Vos, recently unveiled the new ‘Choose Cape Town’ branding campaign at Cape Town International Airport
According to a statement from the City, the new tourism branding will greet arriving and departing travellers at the airport’s international terminal, inviting them to ‘choose ocean adventure, investment opportunities, colourful culture’ and much more as they explore what the Mother City has to offer.
Marketing initiatives play a key role
“This latest campaign builds on the momentum of our highly successful marketing efforts by the Tourism and Place-Marketing Branch within the City’s Economic Growth Directorate, which last year reached millions globally – 8,2 million people in U.S. cities like New York, Miami, Washington, and Atlanta; and 3,3 million in São Paulo and Rio de Janeiro in Brazil. ” Vos said in the statement.
“In 2022, we reached a staggering 25,4 million people across European cities. We’ve also extended our reach to travellers through the first two editions of our This is Cape Town magazine, available online in airport lounges around the country and on Kenya Airways flights. Meanwhile, our recent content partnership campaign generated over 2,6 million impressions, strategically targeting key international cities such as Lagos, Nairobi, Harare, Gaborone, Lisbon, Rio de Janeiro, São Paulo, Rome, Paris, Berlin, Amsterdam, London, Zurich, Sydney, Miami, and New York. To ensure broad engagement, content was translated into multiple languages,” Vos added.
Vos ended by saying that during Tourism Month he would share exciting new initiatives, including a platform for exploring the region’s wonderful wines, videos showcasing the city’s diverse cuisine, the official launch of their Responsible Tourism Charter, as well as an international airline partnership campaign that promises to further elevate the city’s global appeal.