Beloved South African condiment set to hit shelves in over 320 Sainsbury’s stores

Beginning 5 October, Banhoek Chilli Oil will be stocked in over 320 Sainsbury’s stores across the UK. Sainsbury’s is the country’s second-largest supermarket chain.

Established in 2017, Banhoek Chilli Oil has rapidly gained popularity both domestically and abroad.

The product has attracted a loyal following in markets such as the United States, Ireland, Denmark, Germany, and Australia. It holds top position in its category in its home market of South Africa.

Now, the brand is poised to further capture the hearts and taste buds of British consumers.

Profile boost with Sainsbury’s partnership

The expansion into Sainsbury’s comes on the heels of Banhoek Chilli Oil’s successful UK launch in 2022. The brand boasts a unique blend of flavours and high-quality ingredients, and has resonated with UK shoppers.

The Sainsbury’s listing is expected to further elevate its profile. The brand also hopes to capitalise on growing consumer demand for premium, spice-led condiments.

Waitrose reported a 50% increase in sales of spicy condiments by the end of 2023, highlighting a growing trend in consumer preferences for bolder, more adventurous flavours.

Currently, Banhoek Chilli Oil is available in Original and Garlic variants and has a recommended retail price in the UK of £8.50 for 250ml (R195).

The Garlic flavour, introduced in the UK this year, recently won a prestigious gold star at the 2024 Great Taste Awards.

The Original variant, soon to be stocked in Sainsbury’s stores, is made with sun-dried, hand-crushed bird’s eye chillies and high-quality canola oil, writes Feast Magazine. The product’s consistent heat and flavour is achieved through a special heating induction method.

“Securing this listing with Sainsbury’s is a significant achievement for Banhoek Chilli Oil and underscores our commitment to growing our presence in key global markets,” said co-founder Ken Kinsey-Quick.

“With the UK consumer’s evolving appetite for hot and spicy flavours, we see tremendous potential for continued growth.”