Home » Youngest influencer? How much Kairo Forbes (7) makes on IG

Youngest influencer? How much Kairo Forbes (7) makes on IG

There’s no disputing that Kairo Forbes is securing the bag, a designer one at that. And with parents like the late rapper AKA and DJ Zinhle, the mini-influencer is already honing her entrepreneurial skills. This week, the soon-to-be eight-year-old announced the news of her latest endorsement; Nedbank’s Roblox-type virtual game. The game is geared at teaching […]

By Mimi Mfundisi
29-06-23 15:49
in Culture

There’s no disputing that Kairo Forbes is securing the bag, a designer one at that. And with parents like the late rapper AKA and DJ Zinhle, the mini-influencer is already honing her entrepreneurial skills.

This week, the soon-to-be eight-year-old announced the news of her latest endorsement; Nedbank’s Roblox-type virtual game. The game is geared at teaching young children important financial lessons.

The gig is just one of many for her, who reportedly makes a significant amount of money on her Instagram account.

ALSO READ: Don’t call too much? Zinhle on Kairo Forbes enjoying NYC

KAIRO FORBES FRONTS VIRTUAL GAME CHOW TOWN

In a clip shared on her Instagram account, Kairo Forbes encourages her peers to sign up to play Chow Town.

She says in the clip: “As a young girl, I’m at that age where I feel like a real boss.”

Looking at mom DJ Zinhle, Kairo quips: “I know she’s the boss of the house, but I’ll show her who the boss of Chow Town is.”

kairo forbes, AKA
Kairo Forbes fronts virtual game Chow Town. Images via Nedbank

According to Nedbank, Chow Town was developed to “help to nurture budding young gamers’ entrepreneurial and financial management skills.”

It added: ‘The game integrates lessons on budgeting, investing, and financial decision-making, equipping children with the knowledge to make informed choices about their money as they grow older”.

ALSO READ: Inside Kairo and Glammy’s New York trip without DJ Zinhle

MULTIPLE ENDORSEMENTS

On her Instagram account, Kairo Forbes has posted multiple paid partnerships with big brands, including:

  • Cotton On Kids
  • Lifebuoy
  • Roblox
  • Afrokids Hair Salon
  • Disney Junior
  • Life Day Spa
  • Nutriday
  • Nivea

She also gets a cut on her official Out Of This World collab with mom Zinhle’s Era jewellery.

HOW MUCH DOES KAIRO FORBES EARN ON IG?

According to E News Mzansi, Kairo Forbes has made a killing by monetising her Instagram following, which sits at over 1,3 million followers.

The mini-influencer reportedly charges as much as R18 000 per IG post for account run by her grandmother Lynn Forbes.

According to the YouTube channel, Kairo’s two Lifebuoy endorsement deal is worth R8 million.  This reportedly includes an R8 000 allowance to the little girl.

The channel also claims her Nivea and Nutriday brand ambassadorship were worth millions.

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