LVMH named as premium sponsor of 2024 Paris Olympics

French luxury brand LVMH announced on Monday it will be a “premium sponsor” of the 2024 Paris Olympics.

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LVMH becomes the sixth top-tier domestic sponsor, allowing the Olympics organisers to practically reach their sponsorship target of €1.24 billion.

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“I have the honour of officially announcing that we are now committed to being a premium partner for the 2024 Paris Olympics,” Antoine Arnault, one of the five children and heirs of LVMH chairperson and CEO Bernard Arnault, said.

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He made the announcement at a news conference in Paris attended by International Olympic Committee President Thomas Bach, Paris 2024 chief organiser Tony Estanguet, Paris Mayor Anne Hidalgo and France’s sports minister Amélie Oudea-Castera.

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LVMH joins Orange, EDF, BPCE, Sanofi and Carrefour in the category of “premium sponsors”.

Wednesday marks one year to go until the opening ceremony of the Paris Olympics.

By Garrin Lambley © Agence France-Presse