WATCH Wesgro Launches Cape Trade Portal and ‘Made in the Cape’ Brand Campaign

The Cape Trade Portal – supported by the ‘Made in the Cape’ digital brand marketing campaign – was officially launched today by Wesgro, in partnership with the Western Cape Government and the City of Cape Town.

• The Western Cape Government’s strategic plan for the next five years identifies growing exports as a fundamental component to economic recovery
• Wesgro and partners have created Made in the Cape brand and Trade Portal for exporters
• Tapping into the trend of ‘country of origin’ – key Western Cape products and services will be driven into the UK market via a targeted digital campaign
• The Cape Trade Portal is a first of its kind “matchmaking” marketplace and resource for buyers and sellers, increasing Wesgro’s services to the local industry

The aim is to assist local exporters in expanding their global footprint, as well as strengthen the Cape brand identity across global markets, with an initial priority focus on the province’s top export market – the United Kingdom.

Already boasting 115 registered exporters showcasing over 600 products, the portal remains on track to have 500 registered exporters by March. Wesgro encourages local export-ready businesses to complete the simple onboarding process and take advantage of the increased visibility the digital solution provides.

“Made in the Cape does not stand apart from Made in South Africa – it will remain proudly South African, but will follow a marketing strategy towards regionalism,” explains Wesgro’s Head of Marketing and Communications, Jean Scheltema.

The campaign aims to strengthen the identity of Western Cape exports by connecting the Cape to quality through highlighting hard-hitting proof points across five products including but not limited to:

• rooibos (representative of Natural Products),
• citrus (representative of Agriculture),
• wine (representative of Wine and Spirits),
• software development (representative of Tech Innovation), and design (representative of Creative Industries).

Visit the new site here: https://capetradeportal.com/

Watch the Cape brand story here:

If you are a Western Cape exporter and are interested to get involved with the initiative, please contact erica@wesgro.co.za.

Read more about the campaign here.