Tears and Cheers as Brilliant Heineken Ad Hits the Spot & Goes Viral
Heineken beer’s “World’s Apart” experiment – and advert – is going viral… and even though it’s not South African, it applies as much to people in SA as around the world, to people who have opposing views. The ad asks whether two strangers with opposing views can prove there’s more that unites than divides us… […]
Heineken beer’s “World’s Apart” experiment – and advert – is going viral… and even though it’s not South African, it applies as much to people in SA as around the world, to people who have opposing views.
The ad asks whether two strangers with opposing views can prove there’s more that unites than divides us… and asks viewers to #OpenYourWorld.
Many are calling it the ad Pepsi wish it had made, referring to the failed Pepsi ad which had to be pulled a month ago. The final scenes will give you goosebumps.
Watch Heineken | World’s Apart | #OpenYourWorld
https://youtu.be/8wYXw4K0A3g
To find out more about the campaign, and even sign up to one of their new ‘Human Library’ events where you too can share a beer with someone unexpected, visit: Heineken.com/openyourworld