Tiger Woods and Nike end their multi-million-dollar partnership
After 27-years legendary golfer Tiger Woods announced that he will be ending his multi-million-dollar partnership with sportswear brand Nike.
On Monday, 8 January golf legend Tiger Woods announced that he would be ending his long-term multi-million-dollar partnership with sportswear brand Nike.
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TIGER WOODS AND NIKE END DECADES-LONG PARTNERSHIP
15-time major golf champion Tiger Woods first became affiliated with athleisure brand Nike after turning professional in 1996. Tiger who was 20 years old at the time signed a $40m five-year contract, with Nike as a newly professional golfer.
The contract at that time amounted to R39 999 996,05.
In a post shared to his social media, Tiger informed the world that his partnership with Nike has come to an end after 27-years.
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“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever”, he opened his statement.
Tiger continued by also extending his gratitude to Nike’s former Chair Phil Knight as well as praising his passion and vision.
“Phil Knights passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way”, Woods shared in his statement.
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‘IT WAS A HELL OF A ROUND’
In a statement Nike shared their gratitude to the golf legend who “redefined the sport of golf”.
“Throughout the course of our partnership, we have witnessed along with the rest of the world, how Tiger not only redefined the sport of golf, but broke barriers for all of sport”, Nike shared in a statement.
The athleisure brand continued: “We watched him set records, challenge conventional thinking and inspire generations of people around the globe. We are grateful to have been a part of it. We wish him the best in the future”.
“Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful”, Nike also shared in a post to their Instagram account.