Spiritus covers Taylor Swift’s Super Bowl flight from Japan
Taylor Swift’s Super Bowl flight is expected to cover a distance of 5,500 miles and produce an estimated 40 tons of carbon emissions.
Climate tech solutions company Spiritus have committed to removing the carbon emissions from Taylor Swift’s intended private jet flight from Japan to Las Vegas.
The flight is expected to cover a distance of 5,500 miles and produce an estimated 40 tons of carbon emissions.
TAYLOR SWIFT’S FLIGHT FROM JAPAN COVERED BY CARBON REMOVAL EXPERTS
Taylor Swift intends to attend the Super Bowl to support boyfriend Travis Kelce.
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“Today, everyone leaves a carbon footprint,” says Charles Cadieu, Spiritus co-founder and CEO.
“But carbon removal gives us all a chance to reverse the impact on the environment.
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“Spiritus is committed to providing innovative carbon removal solutions to ensure a sustainable future and stewardship of our environment for the fans of today and the fans of tomorrow yet to be born.”
The estimated cost to offset 40 metric tons of carbon emissions from the one-way flight using current technologies is $28,000, based on a price of $700 per ton of removed CO2.
CARBON REMOVAL MISSION AND TAYLOR SWIFT
Bringing the cost of carbon removal down to an accessible price is core to Spiritus’ mission.
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Having developed a technology that mimics aspects of the human lung, Spiritus’ technology has the potential to reduce the cost of carbon removal to below $100 per ton.
Spiritus’ Direct Air Capture technology could decrease the total cost of removing the flight’s carbon emissions to just $4,000.
“Taylor Swift’s flight to the big game provides a platform where the power of music and the urgency of climate action converge,” added Cadieu.
”By removing the carbon emissions of her flight from Japan to Las Vegas, we at Spiritus are supporting an icon and leveraging the team camaraderie of American football to highlight we’re all in this together.
“It’s a symbol of how every action, no matter the stage, can contribute to a more sustainable world.”
CARBON OFFSETS VS CARBON REMOVAL
Taylor Swift’s representatives claim to have purchased “carbon offsets” for her flight.
However, carbon removal goes beyond offsetting to actually achieve net-zero impact.
Typical carbon offsets pay someone else to not emit CO2 that they otherwise would have.
Carbon removal, on the other hand, removes the CO2 from the atmosphere that is equal to the carbon you emit.
Cadieu highlighted the nuances of carbon management strategies: “‘When Taylor’s jet flies, it is putting CO2 in the air.
“With offsets, someone else is asked to not emit CO2 somewhere else. But with carbon removal, we actually take out what Taylor’s jet puts in, meaning no extra CO2 at all. It’s a cleaner approach to fight climate change.”