Diddy could be dropped by big brands over Cassie saga
The fallout from the legal ordeal between Diddy and his ex-girlfriend, Cassie Ventura, continues as he’s now facing tension from brands.
Although Diddy and his ex-girlfriend, Cassie Ventura reached a settlement agreement on the 17th of November 2023, the impact on the rapper’s image looks like it might last longer.
ALSO READ: Cassie all smiles since settling lawsuit with ex-boyfriend Diddy
It was a bombshell lawsuit like few we’ve ever seen. On the 16th of November, New York Times reported that Cassie, Diddy’s longtime girlfriend who left him in 2018, had filed a civil lawsuit against the rap mogul for multiple incidents of abuse during their ten-year relationship. A day after filing this lawsuit, it was announced that the two parties had settled “amicably”. Although that presented an end to that battle, Sean Combs’ (his real name) troubles are far from over.
ALSO READ: Stressed? Diddy seen for first time since settling Cassie lawsuit
BRANDS DISTANCING FROM DIDDY?
A new report from NBC NEWS claims that alcohol giants, Diageo, could be making a move to distance themselves from Diddy. The Bad Boy founder has been a public spokesperson for some of the company’s brands but that could change soon.
ALSO READ: Diddy threatened to ‘hit’ a pregnant Kimora Lee Simmons
The relationship between the two parties has already been strained following accusations of allegedly racist comments made by Combs earlier in 2023. A spokesperson said to NBC News that now it’s worse following the “public and disturbing accusations” against Diddy. They believe the saga risks “devastating and permanent damage” to their brand.
STAFF TURN ON COMBS’ REVOLT
That’s not the area where his conflict with Cassie could cost him. Staff members of Diddy’s media network, Revolt TV, have also begun announcing their resignations from his offices in the wake of these revelations.
ALSO READ: UPDATE: Cassie and Diddy reach ‘amicable’ settlement
One editor announced that, having survived their own sexual assault ordeal, they could not work under a man accused of the same crime. She added to NBC News, “I cannot sign back on and say that I want to be paid to do a podcast where a few of the episodes were probably going to reflect this conversation,”
FYI: I won’t be signing on to do the 3rd season of @revolttv’s “Monuments To Me” podcast. I am a SA survivor & I cannot be a part of a show that’s supposed to uplift black women while @Diddy leads the company.
Believe Black women 🙏🏽 pic.twitter.com/KTYHrFYlK5— Dawn (@_dawnmontgomery) November 20, 2023