Sports Science Institute of South Africa investigates Prime drink
The new sports drink, Prime, has exploded in popularity in South Africa among children and teenagers in particular. MUST READ | Why you shouldn’t give your child Prime Hydration – Nutritionist Devon Da Costa from the Sports Science Institute of South Africa (SSISA), published an article digging deeper into just how healthy – or harmful – the drink is. The SSISA […]
The new sports drink, Prime, has exploded in popularity in South Africa among children and teenagers in particular.
MUST READ | Why you shouldn’t give your child Prime Hydration – Nutritionist
Devon Da Costa from the Sports Science Institute of South Africa (SSISA), published an article digging deeper into just how healthy – or harmful – the drink is.
The SSISA article read: The new sports drink, has taken the South African market by storm since its release in 2022 by YouTube sensations Logan Paul and KSI.
These two YouTubers have a massive fan base of over 100 million followers across all social media platforms.
ALSO READ: Prime drinks: What’s the big fuss – and why does it cost a fortune?
The brand has generated a significant amount of fan hysteria since arriving in South Africa in May this year with children and teenagers being the most regular customers of the drink.
As a result of this sudden craze, we have decided to investigate whether the hype and hysteria are warranted.
READ MORE: Primary school pupil suffers ‘cardiac episode’ after drinking Prime
Currently there are three Prime products available: the Prime Hydration drink, the Prime Hydration sticks, and the Prime Energy drink.
However, only the hydration drink is available in South Africa at present.
ALSO READ: Is the popular Prime drink losing its appeal with schools?
The hydration drink is labelled as a sports drink and contains 10% coconut water, branch chain amino acids (BCAAs), electrolytes, Vitamin B and several antioxidants, with 2g of sugar per drink.
Although their website claims the Hydration drink to be suitable for all ages, other sources have warned children under 15 years old from consuming it.
Based on the nutrition label provided on the website, the Hydration drink compares with similar drinks in the sports/hydration category.
It is evident the product is popular, as shops such as Checkers have hosted massive marketing campaigns and price drops, with the drinks being sold for R39.99.