South African seedless lemons set to boom abroad

South African seedless lemons and branding specialist ClemenGold International is aiming to have retail shelves around the world stocking their seedless lemons.

Seedless lemons are slowly taking over shelf space from seeded lemons, drawing the attention of both consumers and chefs worldwide, reports Fruitnet.

ClemenGold has been promoting seedless lemons in South Africa through high-end retailer Woolworths.

SOUTH AFRICAN SEEDLESS LEMONS PROMOTED ABROAD

ClemenGold have also been advocating for seedless lemons across their key international markets that include the UK, Germany and China.

Indigo Fruit Farming leads the charge in promoting seedless lemons in South Africa, particularly through its LemonGold brand.

This brand is part of the broader ‘Gold’ branding initiative that includes the ClemenGold mandarin. These efforts have received high praise in the markets of the East.

“In our efforts to bolster this category from South Africa, we’ve introduced a fruit sticker, freely available for use by all seedless lemon producers, to prominently highlight the unique selling proposition of seedlessness at the point of sale,” says marketing manager at ClemenGold, Adéle Ackermann.

According to Ackermann, the specially-designed ‘No Seeds’ sticker on the fruit would draw the attention of the shopper.

This initiative aims to foster collaboration among local producers and boost demand for South African seedless lemons.

”Ultimately, our objective is to convert lemon shelves worldwide to seedless lemons,” Ackermann added.

‘SPECIAL QUALITIES’

Leading lemon producer Sundays River Citrus Company (SRCC) in the Eastern Cape also champions the unique qualities of South African lemons.

“We are impressed with the steady strides made by seedless lemons, which will bring new impetus to the lemon category,” said SRCC chief executive Hannes de Waal.

De Waal emphasised the importance of showcasing South African seedless lemons – and their health benefits – to global consumers, especially in regions like the Middle East, where lemons are a staple in every meal.

Following a period of significant growth in citrus production, industry sources suggest that it is now time to shift attention towards the lemon business.