Kevin Hart features in Qatar Airways’ latest in-flight safety video

Buckle up with Kevin Hart

Qatar Airways has unveiled its newest in-flight safety video, led by comedian, actor, entrepreneur, and the airline’s latest Global Brand Ambassador, Kevin Hart.

From December 2024, Kevin Hart and other stars will present the airline’s in-flight safety procedures in a short and entertaining film.

Directed by renowned Hollywood director Tim Story, the video is created to engage passengers’ attention and focus on the important safety instructions.

Travellers will apparently not want to miss a moment of Mr. Hart’s performance, or the star-studded cameo appearances that help him demonstrate the airline’s important safety instructions. Supermodel Rosie Huntington-Whiteley assists him to reach new heights – in this instance, the overhead lockers – and Anwar and Amal Jibawi remind him to ensure seatbelts are tightly secured and kept on throughout the flight.

Additionally, social media star Khaby Lame supports Kevin Hart doing what he does best, and Adam Waheed demonstrates how to put on an oxygen mask.  

Safety a top priority for Qatar Airways

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said that the safety of the airline’s passengers and crew was their highest priority.

“Our main ambition for this project was to design an in-flight safety video that passengers will not want to miss.” Al-Meer said.

“As we continue to become more technologically advanced, we are seeing more and more passengers not paying enough attention to the in-flight safety video, instead opting for entertainment content on their other devices. We decided there was no better way to capture their attention than with their favourite celebrities and content creators. Shining a spotlight and amplifying this message, we are proud to welcome Kevin Hart, our latest Global Brand Ambassador, to help spread the word.” Al-Meer added.

When and where?

Kevin Hart added that the video wasn’t anything passengers had seen before.

“Buckle Up! This safety video is unlike anything you have seen on-board a luxury airline before. I have loved partnering with Qatar Airways to produce a video that passengers will not only pay attention to but remember for a long time coming, or at least until their next flight.  Qatar Airways represents best-in-class service and attention to detail, and this video brings those elements to your seat-back screen. Now, sit back, relax and enjoy the flight!” Hart said.

The film will only be available on select Qatar Airways flights beginning this December, and will then be available on all Qatar Airways flights by January 2025.