Why South Africans are drinking less BEER

South Africa is a country that likes its beer, but latest reports suggest Mzansi are drinking less of the golden brew.

Why are South Africans choosing to drink less beer – and is this something that you should worry about if your livelihood or relaxation comes from the alcoholic drink?

ALSO READ: Where are the cheapest and most expensive places to buy beer in SA?

Here’s a look at the statistics and some of the reasons why people might be scaling down on their alcohol consumption.

HOW MUCH BEER DOES SA DRINK?

Beer has always been one of the most popular beverages in the carbonated drink market.

Craft beers like Fokof Lager add to its popularity, while others might prefer to drink SAB-Miller standards – or make their own from powdered beer mix.

According to statistics from Drinktec.com, South Africa ranks as one of the top 20 countries when considered by its consumption.

Measured against the rest of the world, South Africa clocks in at 12th spot for countries that drink the most of it.

ALSO READ: These African countries consume the most alcohol

Even Cassper Nyovest has his own brand of alcohol on the market.

So why has South Africa reduced its consumption?

Should you worry if you own a bar, tavern or brewery?

THE STATE OF THE BEER ECONOMY              

Data showing the decline of South Africa’s beverage consumption was discussed during an important event: The State of the Beer Economy.

The whole event, more than an hour long, is available on YouTube.

The video details the state of local beverage consumption, and points to lowered consumption compared to previous years.

ALSO READ: Alcohol consumption in SA is ‘off the charts’ – SAMRC

WHY LESS, SOUTH AFRICA?

One of the possible reasons for the decline in beer consumption by the local population might be the cold: it’s just true that people drink less colder drinks during colder temperatures – and people might be more tempted to reach for other beverages until the temperatures go back up.

It’s not just the cold that impacts the industry and how people purchase.

Another discussion point for the State of the Beer Economy is what’s called Excise Tax, which might not benefit the industry in its current form.

ALSO READ: South Africa is the world’s sixth ‘drunkest’ country – report

According to SARS, excise tax applies to certain consumable goods.

Alcoholic beverages (like spirits, malt, and traditional beer) are subject to excise tax. Products like tobacco are also subject to excise tax.

When beer is more expensive to make (and more expensive to buy), it could make people more willing to reach for something else.